JayDutton

Skullcandy: Marketing and Events Coordinator

- Strategized and executed brand development programs from conception through completion, contributing to an 800%
increase in sales
- Established self as on-road corporate spokesperson and served as point-of-contact for media, athletes, affiliate vendors,
industry professionals, ski/snowboard organizations and events, schools/colleges and general consumers
- Managed professional snowboard team
-Identified and initiated sponsorship opportunities with snowboard/skateboard/wakeboard competitions, snowboard
camps, actions sports movies and music concerts
-Coordinated and oversaw logistics of trade shows and events including registration, hiring/management of onsite
representation, setup/breakdown and promotional product acquisition
- Guided media buying through first-hand industry, field and consumer research